HOLA

Home Of Latinx Artist

For the "Home of Latinx Artists" (HOLA) project, I was responsible for designing the logo and developing elements of the brand identity. The project began with an initial sketch by the renowned local artist, Pacha Galvis, featuring a waving hand motif. Building on this creative foundation and with valuable insights from Brenda Navarro, we refined the concept into the distinctive "house" logo, accompanied by dynamic typography. The color scheme was thoughtfully selected to ensure versatility across various platforms and adaptability for diverse celebrations of Latinx cultures, ideas, and experiences. This logo now stands as a vibrant symbol of Latinx artistic expression.

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HOLA - Pacha Galvis

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Hola - Irving Vazquez

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Hola color test - Irving Vazquez

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Hola Alternatives Logos - Irving Vazquez

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Hola second proposal - Irving Vazquez

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Hola third Proposal - Irving Vazquez

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Hola second and third proposal mix - Irving Vazquez

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Hola Final Design - Irving Vazquez